Think about this question for a moment. What is your business?
Did you answer “Marketing Business?” Well you should have. That’s right; you’re not in the chiropractic business, real estate business, coaching business or whatever happens to be profession. You are in the business of marketing your products or services.
You see, without marketing, you don’t have a business at all. To be successful in business, your business needs to be based around your marketing. To fully grasp this concept, I highly recommend checking out The Duct Tape Marketing Complete Small Business Marketing System.
Search Engine Optimization (SEO)
Probably the #1 question I get asked is, “how do I get found on the search engines?” Most of the time, it’s just a matter of researching the right keywords. Learn how to organically position yourself in the search engines.
Pay Per Click (PPC)
Where SEO is organic or natural search engine marketing, PPC is the paid sector of SEM. PPC advertising can be a highly effective and quick way to get targeted traffic to your site. You can also blow your whole marketing budget if not done correctly! Find out how to build a profitable PPC program.
Postcard marketing may seem a bit antiquated with so much emphasis on the internet today but postcard marketing, when done right, can produce excellent leads and sales.
Social networking is basically socializing online. This can be a very effective, and fun, tool in your internet marketing arsenal. Find out how to incorporate social networking into your business.
The importance of having your own email list cannot be overstated. Virtually every visitor that comes to your site the first time is not going to buy anything. You worked hard to get them to your site, doesn’t it make sense to capture their contact info so you can try to sell to them again? There’s really only one thing you need to do to get them to hand over their email address.
Social networking and email marketing are essentially list building tools, but what you do with your list is what counts. Cultivating strong relationships is key to building a strong sustainable business. Learn how relationship marketing can transform your business.